poolife
Arch Lonza knew they had the most effective pool and spa enzyme on the market—poolife. But without getting too science-y about the breakdown of fats, sugars, and proteins, how could we communicate the superior effectiveness of their enzyme formulas in a captivating manner? Enter Dr. Whiskers.
We also created an in-store print campaign focusing on how easy poolife pods are to use.
Art Director: Tyler Dawson