SchoolStatus
The self-proclaimed Data Nerds of SchoolStatus knew that they had an amazing product backed by solid algorithms, but needed help translating the benefits into layman terms. The set up: School districts collect data on every single student, every single day, at every single school. The problem is, the only thing that data is doing is collecting dust. To bring awareness to this monster data problem, we created an engaging yet informative video targeting key decision makers, from the teachers to the superintendents. Enter our hero, SchoolStatus: Data for Doing.
Also revived their website.
Art Director: Tyler Dawson